Saama is a 26 room eco-resort planned for Bakers bay, at the Eastern end of Jost Van Dyke, a small island in the British Virgin Islands in the Caribbean. The project is a joint venture with the local community and incorporates an island-wide emergency hurricane shelter.
Saama wanted a natural and simple identity to correspond with their ethos of Wellness. Wilderness. Wanderlust.
For Saama we used earthy tones and simplicity in its design to embody the harmony it aims to awaken in its guests. This calm and tranquil attitude was communicated with slow transitions and growing lines throughout the website and logo mark. Their website and brand identity is centred around connection and the multiple paths to to relaxation their seasonal resorts offer.