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O Sul is one of the projects under Food Spaces banner, offering Latin American inspired cuisine
O Sul needed a bright, friendly, welcoming logo conjuring Latin American colours and culture.
We used the icon of the cactus for O Sul to highlight the culture and destination these spicy flavours were born out of. We used high contrasting colours to really grab the attention of the foot traffic at the events where this food truck will be serving and projecting the party spirit that the latin soul engulfs.
